Industry · E-commerce
First purchase to fifth purchase.
Paid media, lifecycle CRM, conversion architecture, and retention coordinated as one engine for DTC and e-commerce. Shopify, headless, or hybrid — we ship where you live.
You might be
A signal check.
We work best with brands that match these signals. Not because we won't talk to anyone else — but because the program shape we ship works hardest here.
$5M–$100M in annual revenue, scaling
Shopify or Shopify Plus storefront
Subscription, replenishment, or repeat-purchase cycle
Multi-channel acquisition with diminishing returns
What we run on
The e-commerce stack.
The platforms most e-commerce brands tend to live on — and what we're certified, fluent, and shipping production work on today.
Shopify
Storefront · Plus · headless
Klaviyo
Primary CRM
Postscript
SMS · Shopify-native
Attentive
SMS · standalone
Triple Whale
Attribution + dashboards
Meta Ads
Google Ads
PostHog
Product analytics
What you receive
Things that ship.
Concrete outputs tuned to the e-commerce program shape. Not strategy chapters.
48 hours
Lifecycle audit.
Welcome, post-purchase, replenishment, win-back — sized for the e-com lifecycle. List growth diagnosis. CRM share of revenue against the 25-35% DTC benchmark.
Week 2-8
Flow library.
Welcome, abandonment (cart + browse), post-purchase, replenishment, VIP, win-back. Wired on Klaviyo or Postscript + Klaviyo for SMS.
Always-on
Triple Whale dashboard.
Closed-loop attribution across paid, organic, and CRM. Cuts past Meta-reported revenue inflation.
Quarterly
Creative test cycle.
Cohorted creative testing on Meta + TikTok with statistical-significance gating. Winners scale; losers die.
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Day 1-2
Audit.
Live API read of your Klaviyo, Shopify, and ad platforms. Free, 48 hours.
Week 2-4
Flow rebuild.
Welcome, abandonment, post-purchase shipped first. SMS layered on Postscript or Attentive.
Week 4-8
Lifecycle complete.
Replenishment, VIP, win-back, sunset — fully orchestrated. Triple Whale wired up.
Month 3+
Scale.
Creative test cycles, predictive segmentation, multi-store coordination.
FAQ
Common questions.
What's your e-commerce track record?
Rhoback, BinkyBro, Inner Balance — flow rebuilds, A/B testing programs, Klaviyo + Postscript setups across DTC. The 48-hour audit is built from your live Shopify and Klaviyo data, so the first deliverable already shows whether we fit.
What's the minimum engagement size?
Free 48-hour audit to start. From there, project work is fixed-fee against a scoped output (4–8 weeks typically) and ongoing programs run as monthly retainers. No long-term contracts.
What platforms do you work in for e-commerce?
Whatever your team already uses. We're certified on Klaviyo, Braze, Iterable, HubSpot, Customer.io, Postscript, Attentive, Salesforce Marketing Cloud — plus the ad, analytics, and data-warehouse stack underneath.
How is BRCG different from a traditional agency?
The same senior strategist who scopes your engagement ships the work. No handoff to a junior team, no offshore layers, no decks substituting for deliverables. Everything lands in your ESP, your ad accounts, your project board.
How fast can we see results?
48-hour audit, then build starts week 2 and the first live program is in market by week 4. No quarterly timelines — every week ships something measurable.
In their words
What the teams say.
The testing framework BRCG built changed how we think about email. Every element gets tested, every result gets documented. Our signup conversion tripled and email became our top revenue channel.
VP of Marketing
Rhoback
Rhoback
Want to see what we'd do in your stack?
Book a call. Free audit in 48 hours — what's working, what's not, what we'd change first.
Book a growth call