Service · Paid Media
Scale revenue, not just spend.
Performance campaigns across Google, Meta, LinkedIn, TikTok, YouTube, and CTV — run as one full-funnel system, not a per-channel scramble. AI handles the testing volume; humans handle the strategy and the hard calls.
What we run on
The stack.
Certified, fluent, and shipping production work on every tool below. No theoretical knowledge — only platforms we've built programs on.
Google Ads
Search · PMax · YouTube
Meta Ads
Advantage+ · Catalog · CAPI
LinkedIn Ads
TikTok Ads
Reddit Ads
DSP / CTV
TheTradeDesk · DV360
Triple Whale
Attribution
Northbeam
MMM
What you receive
Things that ship.
Concrete outputs, not slide decks. Each one shows up in your stack and your inbox — never as a PDF.
Week 1
Full-funnel audit.
Account structure, creative inventory, audience overlap, attribution gaps. Sized in dollars, not opinions.
Week 2-3
Restructure + rebuild.
Account architecture, naming convention, creative testing matrix, bid strategy. Migration plan if you're on legacy structures.
Always-on
Incrementality testing.
Geo holdouts, intent-to-treat designs, conversion lift studies. We prove the spend pays for itself.
Always-on
Live performance dashboard.
CAC, ROAS, LTV-adjusted spend, channel mix, creative leaderboard. Daily refresh. Yours to keep.
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Week 1
Audit.
Live API read of every account. Performance baseline, attribution gaps, structural issues. Free.
Week 2-3
Restructure.
Account rebuilds, creative matrix, audience taxonomy. Migration without losing learning.
Week 4-6
Test.
Creative iteration, audience tests, bid experiments. Statistical-significance gated.
Week 7+
Scale.
Profitable channels get more spend, unprofitable ones get killed. Weekly optimization cadence.
Full scope
Everything we cover.
- Full-funnel campaign architecture across Google, Meta, LinkedIn, YouTube, TikTok, CTV
- Creative strategy + production briefing optimized for platform-native formats
- AI-powered audience segmentation, bid management, and dayparting
- Incrementality testing and MMM/MTA to prove real revenue impact
- CAC, ROAS, LTV reporting tied to business outcomes — not impressions
Get started
Free audit. 48 hours.
No deck, no pitch. Tell us about your stack — we'll reply with where we'd focus first.
Request your free audit.
Built from your live data, not a template. Turnaround under 48 hours.
FAQ
Common questions.
How fast can you start on paid media?
Audit ships in 48 hours. Build typically starts in week 2 once the audit findings are signed off, and the first live deliverables go out by week 4 — no quarterly timelines.
Who actually does the work on paid media?
The same strategist who runs your audit ships the work. No handoff to a junior team after the pitch. On Discord the operator who designed the self-service CRM architecture was the same person pushing flows to staging. On Rhoback the same operator ran all 50+ Klaviyo A/B tests. Typical BRCG team: 2–3 senior operators embedded directly in your ESP and project board.
Do you require a long-term contract?
No. We work month-to-month. If we're not driving outcomes you should be able to leave clean — we'd rather earn the next month than lock you into one.
What does engagement look like — agency, embedded, or both?
Embedded by default. We work inside your stack — Slack, your ESP, your ad accounts, your project board — like an extension of the team, not as an outside vendor sending decks.
How does pricing work?
Project work is fixed-fee tied to a scoped deliverable. Ongoing programs are monthly retainers — no long-term contracts, no minimums buried in the paperwork. We share ranges on the first call because fit has to work both directions.
In their words
What the teams say.
The testing framework BRCG built changed how we think about email. Every element gets tested, every result gets documented. Our signup conversion tripled and email became our top revenue channel.
VP of Marketing
Rhoback
Rhoback
Talk to the people doing the work.
Book a call. We'll create a free audit on your stack — what's working, what's not, what we'd change first.
Book a growth call