Service · Product Development
Activation, referral, and growth-native product work.
We build the product infrastructure that growth depends on — activation flows, referral systems, signup experiments, and personalization engines that ship in weeks, not quarters.
What we run on
The stack.
Certified, fluent, and shipping production work on every tool below. No theoretical knowledge — only platforms we've built programs on.
Next.js
App Router · Vercel
TypeScript
Supabase / Postgres
Vercel
Edge runtime
Sanity
Headless CMS
fal.ai
Image gen
PostHog
Product analytics
Eppo / GrowthBook
Experimentation
What you receive
Things that ship.
Concrete outputs, not slide decks. Each one shows up in your stack and your inbox — never as a PDF.
Week 1-2
Growth spec.
Activation funnel map, conversion gaps sized, prioritized backlog of experiments and features. The plan ships in week 3.
Week 3+
Built features.
Real code, in your repo, reviewed and merged through your normal PR process. Welcome flows, referral mechanics, signup A/B tests, pricing pages.
Always-on
Experimentation framework.
A/B test infrastructure, statistical rigor, sequential-safe stopping rules. Built once, used forever.
Always-on
Product analytics wired up.
Event taxonomy, funnel reporting, retention curves. Plugged into your data warehouse if you have one.
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Week 1-2
Discovery.
Funnel map, conversion baseline, growth opportunity sizing. Sprint plan.
Week 3-6
Build.
Sprint-based delivery. Embedded in your repo, your PR process, your standups.
Week 7-8
Ship + measure.
Phased rollout, monitoring, A/B test infrastructure on every release.
Week 9+
Iterate.
Weekly experiment readouts, killing the losers, scaling the winners.
Full scope
Everything we cover.
- Activation funnel design + onboarding optimization
- Referral, loyalty, and viral-loop systems
- Signup, pricing, and packaging experiments
- Landing page and conversion architecture
- Embedded full-stack engineering — Next.js, React, TypeScript, Node, Python
- Product analytics instrumentation + experimentation infrastructure
Proof
It works.
Get started
Free audit. 48 hours.
No deck, no pitch. Tell us about your stack — we'll reply with where we'd focus first.
Request your free audit.
Built from your live data, not a template. Turnaround under 48 hours.
FAQ
Common questions.
How fast can you start on product development?
Audit ships in 48 hours. Build typically starts in week 2 once the audit findings are signed off, and the first live deliverables go out by week 4 — no quarterly timelines.
Who actually does the work on product development?
The same strategist who runs your audit ships the work. No handoff to a junior team after the pitch. On Discord the operator who designed the self-service CRM architecture was the same person pushing flows to staging. On Rhoback the same operator ran all 50+ Klaviyo A/B tests. Typical BRCG team: 2–3 senior operators embedded directly in your ESP and project board.
Do you require a long-term contract?
No. We work month-to-month. If we're not driving outcomes you should be able to leave clean — we'd rather earn the next month than lock you into one.
What does engagement look like — agency, embedded, or both?
Embedded by default. We work inside your stack — Slack, your ESP, your ad accounts, your project board — like an extension of the team, not as an outside vendor sending decks.
How does pricing work?
Project work is fixed-fee tied to a scoped deliverable. Ongoing programs are monthly retainers — no long-term contracts, no minimums buried in the paperwork. We share ranges on the first call because fit has to work both directions.
In their words
What the teams say.
BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.
Director of CRM
Discord
Discord
Talk to the people doing the work.
Book a call. We'll create a free audit on your stack — what's working, what's not, what we'd change first.
Book a growth call