Partner · Acquisition
Where audiences debate, discover, and decide.
BRCG runs paid X (Twitter) campaigns for brands that need presence in conversation-driven verticals — promoted posts, takeover ads, conversation-card formats, and trend takeovers. Best for narrative-driven categories where Meta's algorithmic discovery doesn't reach.
X Ads partner agency
B2B SaaS, fintech, gaming, sports, news, and culture-adjacent consumer brands where conversation IS the product context. Not the right platform for impulse-DTC.
What we ship on X Ads
Capabilities.
Production-grade X Ads work, not theoretical knowledge. Each line below maps to programs we've shipped — across the platform's actual surface area, not the marketing site's.
Campaign types
Promoted Ads + Trend Takeover.
Promoted Tweets, Vertical Video Ads, Carousel Ads, and Trend Takeover for high-reach moments. Mix tuned per objective.
Targeting
Conversation + interest targeting.
Conversation targeting on specific topics, accounts followed, and engagement signals. Lookalike-style targeting via Tailored Audiences.
Creative
Native-feeling formats.
Creative that reads as part of the conversation, not interruption. Conversation Card and Live Event formats for narrative-driven launches.
Measurement
X Pixel + custom conversions.
X Pixel + Conversion API implementation. Custom conversion definitions tied to your funnel. Reconciled against ground-truth attribution.
Trends
Trend Takeover + cultural moments.
Trend Takeover for moment-marketing — product launches, IPO days, sports finals, cultural events. High-reach, narrow-window campaigns.
B2B
Engagement to pipeline.
For B2B SaaS — engagement targeting on relevant accounts followed and topics discussed. Lead-form ads. CRM sync for follow-up.
X Ads · in production
Fluent in X Ads.
X Ads's proprietary surface area, defined — the primitives we ship in every day, not vocabulary we picked up reading the docs once.
Promoted Post
Standard paid post (image, video, or text)
Trend Takeover
Premium high-reach placement at the top of the trending list
Conversation Card
Engagement-driving format with brand-prompt + user-response
Tailored Audiences
X's first-party audience product (custom + lookalike)
Conversation Targeting
Reach users engaging with specific topics or accounts
X Pixel
Conversion tracking pixel (similar to Meta Pixel)
Live Event
Format for tying ads to scheduled live events
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Week 1
X audit.
Existing X presence, organic content health, audience composition, conversion tracking review.
Week 2-3
Pixel + setup.
X Pixel + Conversion API implementation. Custom conversion definitions. Initial targeting + Tailored Audiences.
Week 4-6
Campaign launch.
Promoted Posts + Conversation Cards for relevant moments. Test cadence calibrated to objective (reach, conversion, or engagement).
Month 2+
Trend + scale.
Trend Takeover for moment-marketing where it fits. Lookalike modeling on high-converting Tailored Audiences.
FAQ
Questions we hear.
Is BRCG an X Ads partner?
Yes. BRCG runs paid X Ads programs for brands in conversation-driven categories — B2B SaaS, fintech, gaming, sports, news, and culture-adjacent consumer.
When does X make sense as an ad channel?
X works for brands where conversation IS the product context — narrative-driven launches, real-time moments, sports and culture, B2B SaaS where the buyers actually live on the platform. It's not the right channel for impulse-DTC where Meta's algorithmic discovery wins.
How is X targeting different from Meta?
X's strongest targeting signal is conversation — what topics, accounts, and engagement patterns users are showing TODAY, not who they are demographically. That makes X stronger for narrative-driven launches and weaker for steady-state DTC prospecting.
Does BRCG handle Trend Takeover and other premium placements?
Yes. BRCG handles Trend Takeover for moment-marketing — product launches, IPO days, sports finals. These are high-reach, narrow-window campaigns and require pre-negotiation with X for placement.
What's the minimum spend for a meaningful X program?
BRCG's typical X engagement starts around $10K+/mo for steady-state, plus event-based spend for Trend Takeover or Live Event campaigns. Below that, the platform's organic surface usually delivers more value than paid.
In their words
What the teams say.
BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.
Director of CRM
Discord
Discord
Not sure if X Ads is right for you?
Book a call. We'll tell you honestly — and back it with data from programs we've built on every platform we partner with.
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