Partner · CRM & Messaging
Enterprise lifecycle on Salesforce.
BRCG is a certified Salesforce Marketing Cloud partner agency. We architect, migrate, and run enterprise SFMC programs — Journey Builder orchestration, Email Studio production, AMPscript personalization, Data Extensions and SQL — and migrations to or from the modern Growth + Advanced editions on Data Cloud.
Certified Salesforce Marketing Cloud partner agency
Enterprise teams where governance, compliance, and complex org structures matter. Hospitality, financial services, healthcare, and B2C/B2B blended orgs already on the Salesforce stack.
What we ship on Salesforce Marketing Cloud
Capabilities.
Production-grade Salesforce Marketing Cloud work, not theoretical knowledge. Each line below maps to programs we've shipped — across the platform's actual surface area, not the marketing site's.
Implementation
Journey Builder + Email Studio.
Multi-step Journey orchestration with Decision Splits and Engagement Splits. Email Studio production with AMPscript-driven personalization.
Data
Data Extensions + SQL queries.
Data Extension schema design, SQL query activities for segmentation and personalization. Marketing Cloud Connect to Sales Cloud and Service Cloud.
Personalization
AMPscript + Dynamic Content.
AMPscript for conditional logic + dynamic blocks. Personalization Builder (formerly Interaction Studio) for real-time decisioning where it earns its complexity.
Deliverability
SAP + IP warmup.
Send Account Profile setup, dedicated IP warmup, Sender Profile and Delivery Profile management. Inbox placement monitoring across major ISPs.
Migration
Out-of-SFMC migrations.
Untangle legacy SFMC instances and migrate to Braze, Iterable, or HubSpot — AMPscript hand-translated to Liquid / Handlebars / HubL, Data Extensions remodeled in CDP, Journeys rebuilt from brief.
Growth Edition
Marketing Cloud Growth + Advanced.
The 2024 SFMC rebrand on Data Cloud. Implementations of Growth Edition for mid-market and Advanced Edition for enterprise on the new platform.
Salesforce Marketing Cloud · in production
Fluent in Salesforce Marketing Cloud.
Salesforce Marketing Cloud's proprietary surface area, defined — the primitives we ship in every day, not vocabulary we picked up reading the docs once.
Data Extension (DE)
SFMC's primary data table structure — like a relational table
Journey Builder
Multi-step orchestration tool (Canvas equivalent)
AMPscript
SFMC's templating + scripting language (verbose, powerful)
MID / BU
Member ID / Business Unit — multi-tenant account structure
SAP
Send Account Profile — IP + domain reputation container
Sender Profile
Defines the From name, From email, and reply-to for sends
Delivery Profile
Defines IP, header, and footer for sends
Marketing Cloud Connect
Integration to Sales Cloud / Service Cloud
Send Classification
Combination of Sender Profile + Delivery Profile + CAN-SPAM classification
Data Cloud
Salesforce's CDP layer (Growth + Advanced editions sit on this)
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Week 1-2
SFMC audit.
Data Extension hygiene, Journey inventory, AMPscript debt, deliverability posture. Sized cleanup or migration plan.
Week 3-8
Stabilize.
Whatever's broken first — deliverability, Sales Cloud sync, Data Extension structure, Journey logic. Get the ship steady.
Week 8+
Build or migrate.
Net-new Journeys + Email Studio production OR off-platform migration to modern stack. Same team either way.
Month 3+
Optimize.
Send-time, subject-line, AMPscript refactor, Sender Profile and IP warmup cadence.
Proof
It works on Salesforce Marketing Cloud.
Endocrine Society
Higher Logic Thrive lifecycle (Salesforce-stack-adjacent) · ENDO 2026 program
FAQ
Questions we hear.
Is BRCG a Salesforce Marketing Cloud partner?
Yes. BRCG is a certified Salesforce Marketing Cloud partner agency. We handle enterprise SFMC implementations, ongoing program management, and the more common engagement — migrating OFF SFMC to a modern stack.
Can BRCG migrate us off Salesforce Marketing Cloud?
Yes. The most common SFMC engagement is migrating to Braze, Iterable, or HubSpot. We hand-translate AMPscript to Liquid / Handlebars / HubL (not auto-transpile), remodel Data Extensions into CDP-fed segments, and rebuild Journeys from brief — keeping what was working, killing what wasn't. Typical migration: 12–20 weeks.
What about the new Marketing Cloud Growth and Advanced editions?
BRCG implements Marketing Cloud Growth Edition (mid-market) and Advanced Edition (enterprise) on Salesforce Data Cloud. The 2024 rebrand is more than a name change — it's a fundamentally different data model and journey builder. We treat it as a separate platform from legacy SFMC.
Can BRCG fix SFMC deliverability?
Yes. SFMC deliverability rescue typically involves Sender Profile and Delivery Profile cleanup, dedicated IP warmup or replacement, SAP review, and ISP-specific inbox placement work. Typical rescue: 4–8 weeks before improvements show up in inbox placement scores.
What size companies work best on SFMC?
SFMC fits enterprise teams with complex org structures, compliance requirements, and existing Salesforce CRM/Service Cloud investment. Below that bar, the legacy AMPscript debt and Data Extension complexity usually doesn't earn its place vs. Braze or HubSpot.
In their words
What the teams say.
BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.
Director of CRM
Discord
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Not sure if Salesforce Marketing Cloud is right for you?
Book a call. We'll tell you honestly — and back it with data from programs we've built on every platform we partner with.
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