Partner · Acquisition
Meta Ads run around Advantage+.
BRCG is a Meta Business Partner agency. We architect Meta programs around Advantage+ Shopping and Advantage+ App campaigns — Catalog Sales, Custom Audiences and Lookalikes, CAPI-first measurement, and creative iteration cadences that win the auction without burning learnings.
Meta Business Partner agency
DTC and consumer brands with $25K+/mo Meta spend, a Shopify or app-led commerce stack, and creative testing volume to feed Advantage+ campaigns.
What we ship on Meta Ads
Capabilities.
Production-grade Meta Ads work, not theoretical knowledge. Each line below maps to programs we've shipped — across the platform's actual surface area, not the marketing site's.
Architecture
Advantage+ + manual hybrid.
Advantage+ Shopping for prospecting, manual campaigns for retention and specific audience targeting. Account consolidation per Meta's 2024+ recommendations.
Measurement
CAPI + Aggregated Event Measurement.
Conversions API server-side implementation. AEM event prioritization. Enhanced match for higher attribution rates post-iOS 14.5.
Creative
Creative testing program.
Multi-angle creative briefing — UGC, product-focused, lifestyle, problem-solution. Statistical-significance gated. Winners scale, losers die fast.
Catalog
Catalog Sales + Dynamic Ads.
Product catalog feed setup, dynamic ad templates, Advantage+ Catalog activation. Variant-level performance reporting.
Retention
Custom audiences + lookalikes.
Customer file uploads, behavioral CAs (purchasers, browsers, lapsed), lookalike modeling on high-LTV cohorts. Suppression for active customers where appropriate.
Triple Whale
Closed-loop attribution.
Triple Pixel wired for cross-channel attribution that doesn't trust Meta's self-reported revenue inflation. Daily reconciliation against actual orders.
Meta Ads · in production
Fluent in Meta Ads.
Meta Ads's proprietary surface area, defined — the primitives we ship in every day, not vocabulary we picked up reading the docs once.
Advantage+ Shopping
Meta's AI-driven shopping campaign type (auto-targeting + auto-creative)
Advantage+ App
Mobile app install + retention campaign type
Catalog Sales
Campaign type for feed-driven dynamic product ads
CAPI
Conversions API — server-side event sending
AEM
Aggregated Event Measurement — iOS 14.5+ attribution framework
Custom Audience
First-party audience built from your data
Lookalike Audience
Meta-modeled audience matching the seed CA
Enhanced Match
Hashed customer data passed through Pixel/CAPI for better matching
How we work
Phased delivery.
Each phase has a defined output. Nothing ships without one.
Week 1-2
Meta audit.
Account structure, CAPI implementation health, AEM event prioritization, Catalog feed health. Sized inefficiency.
Week 3-5
CAPI + AEM.
Server-side CAPI implementation. Enhanced match. AEM events prioritized. Catalog feed cleaned.
Week 5-8
Advantage+ + creative.
Advantage+ Shopping launched. Creative testing cadence live. Triple Pixel attribution wired.
Month 3+
Scale + iterate.
Cohorted creative tests. Lookalike modeling on high-LTV. Weekly readouts.
Proof
It works on Meta Ads.
FAQ
Questions we hear.
Is BRCG a Meta Business Partner?
Yes. BRCG is a Meta Business Partner agency. We run Meta Ads programs across Facebook, Instagram, and Reels for DTC, consumer apps, and B2C brands at scale.
How do you handle iOS 14.5+ attribution?
Server-side CAPI implementation is non-negotiable. Enhanced match (hashed customer data through both Pixel and CAPI) improves match rates 15–30%. AEM event prioritization is set based on revenue contribution. Triple Whale (or equivalent) is wired for cross-channel ground-truth that doesn't trust Meta's self-reported revenue inflation.
When does Advantage+ Shopping make sense?
Advantage+ Shopping works for DTC brands with a healthy Catalog feed, $5K+/mo spend per campaign, and at least 30 monthly conversions. It struggles when brand-restricted product categories or compliance-heavy industries limit auto-targeting flexibility. BRCG measures Advantage+ against held-out manual campaigns before committing budget.
What creative volume does Meta need today?
Meta's algorithm rewards creative diversity heavily. BRCG's typical creative cadence is 8–12 net new creative angles per month for brands at $50K+/mo spend, with weekly iteration on winners. Static + video + UGC mixed.
Can BRCG implement CAPI?
Yes. BRCG implements server-side CAPI through your tag management (GTM server-side, Shopify's Pixels API, or custom server). We pair it with the Pixel for client-side fallback, configure enhanced match, and validate event firing across the full purchase funnel.
In their words
What the teams say.
BRCG operates like they're part of our team. Senior people doing the actual work, fast turnarounds, and they understand the complexity of our scale without needing hand-holding.
Director of CRM
Discord
Discord
Not sure if Meta Ads is right for you?
Book a call. We'll tell you honestly — and back it with data from programs we've built on every platform we partner with.
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