Before
Original flow · 1
Single-image hero with stacked copy.
Case study · Email & SMS · BinkyBro
Full-service CRM. 23% revenue lift.
BinkyBro needed to go from basic mass emails to polished, brand-aligned communications. We took over everything: campaigns, flows, creative, SMS. And turned it into a real revenue channel.
KlaviyoPostscriptShopifyLifecycle automationBrand redesignSMS growth
+23.2%
YoY email revenue
$1.6M
SMS revenue
+75%
Flow conversions
121K+
SMS subscribers
Service
Email & SMS
Engagement
Ongoing
Platforms
Klaviyo · Postscript · Shopify
The results
Email revenue, year over year.
Email revenue YoY
+23.2%
Plus $1.6M in SMS revenue
Full-service email + SMS turned a basic mass-email program into a measurable revenue driver — with +75% flow conversion and 121K+ SMS subscribers built on Postscript.
The problem
Mass emails. Minimal returns.
BinkyBro had email and SMS programs running but they weren't pulling their weight. Campaigns were generic, flows were basic templates with no brand alignment, and there was no systematic approach to segmentation or testing.
The visual design didn't match the brand's personality. SMS was underperforming with limited subscriber growth. They needed a complete overhaul of both channels.
Our approach
Migration. Lifecycle. Creative. SMS.
A full migration to Klaviyo + a lifecycle redesign + brand-aligned creative across every touchpoint, with Postscript layered in for SMS — every channel owned end to end.
01
Migration to Klaviyo
Full migration from the legacy ESP to Klaviyo with audit, deliverability cleanup, and rebuild of every existing flow on a fresh foundation.
02
Lifecycle redesign
Welcome series refresh, plus net-new flows: abandoned cart, browse abandonment, post-purchase, win-back, replenishment. Each one tested and tuned.
03
Brand-aligned creative
Every template rebuilt against BinkyBro's visual identity — cohesive imagery, stronger CTAs, mobile-first layouts. Replaces basic mass-email templates.
04
Postscript SMS rebuild
Migrated SMS to Postscript, redesigned the subscribe flow, layered SMS into the lifecycle alongside email so they reinforce instead of compete.
- Full migration to Klaviyo with redesigned lifecycle funnel and brand-aligned templates
- New automation flows: welcome series, abandoned cart, customer winback, post-purchase
- Migrated SMS to Postscript, growing subscribers and generating $1.6M in attributed revenue
- Visual design refresh for brand consistency across every email and SMS touchpoint
- A/B testing framework for subject lines, CTAs, send timing, and content
- Campaign open rate optimization: 20% improvement through segmentation and creative testing
Performance highlights
Eight numbers that moved.
+23.2%
Email revenue YoY
+25%
Total revenue YoY
+75%
Flow conversions
+150%
Flow recipients
+14.2%
Campaign open rates
$1.6M
SMS revenue (Postscript)
121K+
SMS subscribers
+20%
Avg campaign open rates
Email redesign
Before. After.
Three real flows from the BinkyBro lifecycle before and after the rebuild — same audience, same product, redesigned templates.
After
Refreshed flow · 1
Modular blocks, clearer hierarchy, dark hero.
Before
Original flow · 2
Dense product grid, no clear CTA.
After
Refreshed flow · 2
Tighter grid, single primary action.
Before
Original flow · 3
Heavy text body with no segmentation.
After
Refreshed flow · 3
Lifestyle imagery, segmented copy.
Technologies & platforms
The stack we ran.
KlaviyoPostscriptShopifyLifecycle automationA/B testing
The result
+23.2% email revenue. $1.6M in SMS.
Running email and SMS end to end grew email revenue 23.2% YoY, lifted flow conversions 75%, and generated $1.6M in SMS revenue through Postscript. Campaign open rates improved 20% through hands-on testing and segmentation.
+23.2%
YoY email revenue
$1.6M
SMS revenue
+75%
Flow conversions
121K+
SMS subscribers
What the team said
In their words.
BRCG took our email and SMS from generic to brand-defining. Flow conversions are up 75%, SMS just crossed $1.6M in revenue, and every touchpoint finally feels like us.
Founder
BinkyBro
BinkyBro · Email & SMS
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